Your Privacy
Matters at 99fe

1. Introduction

1.1 99fe ("we", "us", "our") is committed to protecting the privacy and security of all personal data it processes in connection with the operation of the online gaming platform accessible at 99fe.net ("the Platform").

1.2 This Privacy Policy ("Policy") describes how we collect, use, store, share, and protect personal data relating to individuals who visit, register on, or otherwise interact with the Platform ("you", "your", "the Player").

1.3 By registering an account on 99fe or continuing to use the Platform after this Policy has been brought to your attention, you acknowledge that you have read and understood its contents. Where we rely on your consent as a legal basis for processing, we will seek that consent explicitly and separately.

1.4 This Policy should be read alongside the 99fe Terms & Conditions and the Responsible Gaming Policy, both of which are available on the Platform.

2. Data Controller

2.1 For the purposes of applicable data protection law, the data controller is the licensed operator of the 99fe Platform. The operator holds an international gaming license and is subject to data protection obligations under the regulatory framework associated with that license.

2.2 All data protection queries, subject access requests, and complaints should be directed to the 99fe support team via live chat or the email address listed in Section 14 of this Policy.

3. Personal Data We Collect

3.1 We collect personal data through different channels and at different stages of your interaction with the 99fe Platform. The categories of data we may collect include:

Registration Data

When you create a 99fe account, we collect your full name, date of birth, residential address, email address, username, and password (stored in hashed form). This information is required to open and administer your account.

Identity Verification Data (KYC)

To comply with our gaming license obligations and anti-money laundering requirements, we may request a copy of a government-issued photo identity document (such as a CNIC or passport), proof of address, and proof of payment method ownership.

Financial Data

When you make a deposit or withdrawal, we collect transaction data including the payment method used, transaction amounts in PKR, and transaction reference numbers. We do not store full payment card numbers. JazzCash and EasyPaisa account references are stored only for the purposes of payment processing and fraud prevention.

Transactional & Gaming Data

We maintain records of all bets placed, games played, bonus offers claimed, deposit and withdrawal history, and session data. This data is required for account administration, dispute resolution, and responsible gaming monitoring.

Technical & Device Data

We automatically collect certain technical data when you access the Platform, including your IP address, device type, operating system, browser type, and session timestamps. This data is used for security, fraud prevention, and Platform optimisation.

Communications Data

If you contact our support team, we retain records of those communications — including live chat transcripts and email correspondence — for quality assurance and dispute resolution purposes.

4. Purpose and Legal Basis for Processing

4.1 We only process your personal data where we have a lawful basis to do so. The table below sets out the primary purposes for which we process your data and the legal basis we rely on in each case:

5. Data Sharing and Disclosure

5.1 99fe does not sell, rent, or trade your personal data to any third party for commercial purposes. Data is shared only in the following limited circumstances:

• Game providers: Licensed game suppliers such as Evolution, Pragmatic Play, and PG Soft receive the minimum data necessary to authenticate and process your game sessions.
• Payment processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive transaction data necessary to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC services receive identity documents and registration data strictly for the purpose of age and identity verification.
• Fraud and security services: Specialised fraud prevention providers may process technical data to identify suspicious activity patterns.
• Regulatory authorities: We are legally required to disclose certain data to our licensing authority and, in some circumstances, to law enforcement agencies.
• Professional advisors: Legal, audit, and compliance advisors may access data under strict confidentiality obligations where necessary for their professional services.

5.2 All third-party service providers who process personal data on our behalf are contractually required to maintain appropriate data protection standards consistent with this Policy and applicable law. We do not permit them to use your data for any purpose beyond the specific service they provide to us.

6. Data Retention

6.1 We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any overriding legal retention obligations. The following retention periods apply as a general guide:

• Active account data: Retained for the full duration of the account relationship plus a minimum of five years following account closure, as required under our gaming license and AML obligations.
• KYC and identity documents: Retained for a minimum of five years from the date of submission or the date of account closure, whichever is later.
• Transaction records: Retained for a minimum of five years from the date of the transaction.
• Support communications: Retained for three years from the date of the communication.
• Marketing consent records: Retained until consent is withdrawn, plus a short administrative period to process the withdrawal.

6.2 Where data is retained solely for legal compliance purposes, access to that data is restricted and it is not used for any other purpose.

7. Security Measures

7.1 99fe implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers;
• Encryption of personal data at rest in our secure database infrastructure;
• Role-based access controls limiting employee access to personal data on a strict need-to-know basis;
• Regular internal and external security audits and penetration testing;
• Multi-factor authentication requirements for administrative access to platform systems;
• Incident response procedures for detecting, reporting, and responding to data breaches in accordance with regulatory obligations.

7.2 While we take all reasonable precautions to protect your data, no internet transmission or digital storage system can be guaranteed to be completely secure. Players are responsible for maintaining the security of their own account credentials.

8. Cookies and Tracking Technologies

8.1 The 99fe Platform uses cookies and similar tracking technologies. Cookies are small data files stored on your device that help us provide a functional and personalised Platform experience.

8.2 We use the following categories of cookies:

• Strictly necessary cookies: Required for core Platform functionality including session authentication, security, and language preferences. These cannot be disabled without affecting Platform operation.
• Analytics cookies: Used to understand how users navigate the Platform in aggregate, allowing us to identify and improve underperforming areas. These are non-identifying and aggregate-level only.
• Preference cookies: Used to remember your settings such as preferred language and notification preferences across sessions.

8.3 You can manage your cookie preferences at any time through the cookie settings panel accessible from the footer of every Platform page. Withdrawing consent for non-essential cookies will not affect your ability to use the core Platform.

9. Marketing Communications

9.1 99fe will only send you direct marketing communications — including promotional emails, bonus notifications, and betting tips — where you have explicitly opted in to receive them during registration or at a later point via your account settings.

9.2 You may withdraw your marketing consent at any time without giving a reason by: (a) updating your communication preferences in your 99fe account settings, or (b) contacting the support team via live chat. Opt-out requests will be processed within 48 hours. Please note that transactional communications (such as deposit confirmations and withdrawal notifications) are not marketing and will continue regardless of your marketing consent status.

9.3 Players who have self-excluded through the responsible gaming tools are automatically removed from all marketing communications immediately upon activation of the self-exclusion, and will not receive any promotional material for the duration of the exclusion period.

10. Minors and Age Policy

10.1 The 99fe Platform is strictly prohibited to individuals under the age of 21. We do not knowingly collect or process personal data relating to minors. If you believe that a minor has provided personal data to 99fe without appropriate consent, please contact our support team immediately. Upon verification, the account and all associated data will be closed and deleted.

10.2 Age verification is a mandatory step in the KYC process and is conducted in accordance with our gaming license obligations. Players who cannot provide satisfactory evidence of their age will not be permitted to deposit or withdraw funds.

11. Exercising Your Data Rights

11.1 You have the right to exercise the data subject rights described in Section 3 of the Platform Privacy Summary above, including the rights of access, rectification, erasure, portability, objection, and restriction.

11.2 To exercise any of these rights, please contact the 99fe support team via live chat or at the email address in Section 14. We will respond to all valid requests within 30 days. Where a request is complex or numerous, we may extend this period by a further 60 days, in which case we will inform you of the extension and the reason for it.

11.3 We may need to verify your identity before processing a data request to ensure we do not disclose data to an unauthorised party. This verification step is a data protection measure, not an obstacle to your rights.

11.4 There is no charge for the first data subject access request in any 12-month period. We reserve the right to charge a reasonable administrative fee for subsequent requests within that period where they are repetitive or manifestly unfounded.

12. International Data Transfers

12.1 As an international online gaming platform operating under an international gaming license, 99fe may transfer personal data to jurisdictions outside Pakistan in order to fulfil the purposes described in this Policy. These transfers may occur when we use service providers located in other countries for payment processing, game provision, identity verification, or hosting infrastructure.

12.2 Where personal data is transferred internationally, we ensure that appropriate safeguards are in place. These safeguards may include: contractual data protection clauses requiring recipient organisations to maintain equivalent levels of protection; certification schemes; or reliance on jurisdictions recognised as providing adequate data protection under applicable law.

12.3 If you would like further information about the safeguards we have in place for international transfers, please contact our support team using the details in Section 14.

13. Changes to This Privacy Policy

13.1 99fe reserves the right to update this Privacy Policy at any time to reflect changes in our processing activities, changes in applicable law, or changes to the Platform. The effective date at the top of this Policy indicates when it was last revised.

13.2 Where material changes are made to this Policy that affect how we use your personal data or your rights, we will notify registered Players via email or a prominent notice on the Platform prior to the change taking effect. Continued use of the Platform after the effective date of a revised Policy constitutes acceptance of the revised terms.

13.3 We encourage you to review this Policy periodically to stay informed about how we are protecting your data.

14. Contact and Complaints

14.1 If you have any questions, concerns, or complaints about this Privacy Policy or about how 99fe processes your personal data, please contact our support team:

• Live Chat: Available 24 hours a day, 7 days a week via the 99fe Platform
• Email: [email protected] (response within 4 hours)

14.2 If you are not satisfied with our response to a data protection complaint, you have the right to lodge a complaint with the data protection supervisory authority in the jurisdiction under which 99fe operates, or in your country of residence. We will provide contact details for the relevant authority upon request.

14.3 Please note that the email address above is provided as plain contact information and is not configured as a clickable mailto link for security reasons. Please type it into your email client manually, or use the live chat service for immediate assistance.